Accentric.io (ABN 24 891 419 399) ("Accentric.io", "we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, store and disclose personal information when you visit accentric.io, complete our Account Health Check, request a call, use our contact form, or engage our services. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. Who we are
Accentric.io is an account management and customer retention consultancy based in Sydney, NSW, Australia. We provide fractional account management, strategic advisory and account management build services to businesses. You can contact us about privacy at contact@accentric.io.
2. Information we collect
We only collect personal information that is reasonably necessary for our business activities. Depending on how you interact with us, this may include:
- Account Health Check: your answers to the Health Check questions, followed by your first and last name, work email address, mobile number and business name. These questions ask about your business, such as the number of active client accounts, the approximate revenue from existing clients, who manages clients after the sale, how client risk is identified, and how renewals and account growth are handled.
- Request a call: your first and last name, work email address, mobile number, company name, and the account management challenge you describe.
- Contact form: your first and last name, email address, business or company name (optional), the type of business you select, and the contents of your message.
- Emails and other communications: any information you choose to share with us when you email, message or speak with us.
- Client engagements: contact details of the people we work with, and business information you provide for the purpose of an engagement.
- Campaign details: if you arrive at our website from an advertisement or tracked link, campaign information such as UTM tags and advertising click identifiers may be recorded with your form submission, so we know which campaign brought you to us.
- Website usage: technical and usage information such as your IP address, browser and device type, pages visited and referring website, collected through cookies and similar technologies (see our Cookie Policy).
Most Health Check answers describe your business rather than you as an individual, but because they are linked to your name and email address we treat them as personal information.
We do not ask for, and ask that you do not provide, sensitive information (such as health information), government identifiers, or bank or payment card details through our website. If you provide information about other people, such as your customers or staff, you confirm you are entitled to share it with us.
3. How we collect information
We collect personal information directly from you when you complete the Account Health Check, request a call or submit the contact form, email or communicate with us, or engage our services. We also collect information automatically when you use our website, through cookies, analytics and advertising tools.
You can browse our website without telling us who you are. However, we need your name and email address to respond to your Health Check, call request or enquiry.
4. How we use your information
We use personal information to:
- review your Account Health Check answers and contact you to discuss them, including to arrange a working session
- respond to call requests, including by phone, and to enquiries submitted through our contact form or by email
- provide, manage and improve our services and our relationship with you
- send you information about our services that we think may be relevant to you (you can opt out at any time)
- understand how our website is used, measure the effectiveness of our advertising, and improve our website
- protect our website and business, prevent spam and misuse, and comply with our legal obligations
The Account Health Check provides a high-level indication only. It does not involve any automated decision that has a legal or similarly significant effect on you.
5. Direct marketing
If you complete the Health Check, request a call, submit the contact form or otherwise contact us, we may send you follow-up communications about our services. Every marketing email will include a way to unsubscribe, and you can also opt out at any time by emailing contact@accentric.io. We comply with the Spam Act 2003 (Cth).
6. Disclosure of your information
We do not sell, rent or trade your personal information. We may disclose it to:
- service providers who help us operate our business, such as website hosting, form processing, email, customer relationship management, analytics and advertising providers, who are only permitted to use it to provide services to us
- our professional advisers, such as lawyers and accountants
- a purchaser or successor if all or part of our business is sold or restructured
- courts, regulators or law enforcement where required or authorised by law
7. Overseas disclosure
Some of our service providers, including Google and Meta, store or process information outside Australia, including in the United States and other countries where they or their sub-processors operate. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it in a way consistent with the Australian Privacy Principles.
8. Analytics and advertising
We use Google Analytics (managed through Google Tag Manager) to understand how visitors use our website, and the Meta Pixel to measure the effectiveness of our advertising and show relevant ads on Facebook and Instagram. These tools may collect information about your activity on our website using cookies and similar technologies. You can manage these through your browser settings, the Google Analytics opt-out add-on, your Facebook ad preferences, or aboutads.info. See our Cookie Policy for details.
9. Storage and security
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure, including using reputable service providers and restricting access to people who need it. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of information you send to us.
We keep personal information only for as long as it is reasonably needed for the purposes described in this policy or as required by law. We then delete or de-identify it. If a data breach occurs that is likely to result in serious harm, we will respond in line with the Notifiable Data Breaches scheme where it applies to us.
10. Access and correction
You may ask to access the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date or incomplete. You may also ask us to delete your information, subject to any legal obligations we have to keep it. To make a request, email contact@accentric.io. We will respond within a reasonable period, usually within 30 days. We may need to verify your identity first, and in limited circumstances permitted by law we may decline a request and will explain why.
11. Complaints
If you have a concern about how we have handled your personal information, please contact us first at contact@accentric.io so we can try to resolve it. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
12. Changes to this policy
We may update this Privacy Policy from time to time. The current version will always be available at accentric.io/privacy-policy, with the date it was last updated.
For any privacy-related questions, contact us at contact@accentric.io.